Appraise Domain Names

Step1

Consider your domain's extension. The most valuable extension is .com, .net and .org come in second and third respectively. Country codes such as .ca can also be valuable to potential buyers.

Step2

Look at the length of your domain. Shorter domain names are more valuable than longer ones, mostly because they are easier to remember.

Step3

Determine the popularity of the keywords in your domain. Single word domains have greater keyword popularity as they can have hundreds or even thousands of other related keywords which you can monetize.

Step4

Evaluate your domain's organic traffic flow. The average number of monthly visitors is the most important factor to consider as you appraise your domain name. It lets potential buyers see the potential revenue that you can generate with your domain.

Step5

Assess the quantity and quality of your domain's back links. A large number of relevant back links pointing to your domain make it highly marketable.

Step6

Project your domain's future relevance and profit potential. As time passes, new words or phrases come into play. If your domain has the potential to fit into these new niches it will increase in value.