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Monday, October 6, 2008

Domain name

In computer networking, a domain name is a name given to a collection of network devices that belong to a domain which is an administrative space managed according to some common characteristics of the members. For example, the computers of a corporate network running Windows NT services are said to belong to a domain (NT domain). In particular, the term domain name is best known in connection with the Internet where it describes the regions of administrative authority within the Domain Name System, the facility to locate resources on the Internet. This article is about Internet domain names.

Internet domain names are used in a variety of contexts for identification, reference, and access to Internet resources. They can appear as components of Web sites' Uniform Resource Locators (URL, 'Web-address'), e.g. www.wikipedia.org, electronic mail (e-mail) addresses after the customary '@' separator from the user's name, or as any other part of a syntax that describes an access method to a device or service in an IP network.

Domain names are created out of a naming space and methodology that was first defined by Paul Mockapetris in IETF publication RFC 882and RFC 883 (1983) and used in the first expansion of the ARPANET, a predecessor of today's Internet. The model prescribes a tree-like structure of named nodes starting from an unnamed root node (cf. DNS root zone) that was only designated by a full stop (period, dot, "."). The complete domain name of each node is the string of names of nodes leading to the root node, each separated by a dot. The sequence is written from left to right with increasing order of scope, e.g., node-d.node-c.node-b.node-a. When the full name path of a node is specified, the domain name is said to be fully-qualified (cf. Fully qualified domain name). This condition is often, particularly in the technical aspects of DNS), indicated explicitly by appending a dot at the end of the name (to indicate the root domain).

The DNS methodology confers a unique name to every resource or service participating in the domain name system. This name is referred to as the domain name of a device or Internet host. However, not all nodes in the tree system denote a specific device, rather they are parent labels of an entire collection of subordinate nodes. Such nodes are the domains of the Internet. They represent the spaces of autonomy that are delegated by a group of service providers, called domain name registrars.

These registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), the organization charged with overseeing the name and number systems of the Internet. In addition to IANA, each top-level domain (TLD) is maintained and serviced technically by a sponsoring organization, the TLD Registry. The registry is responsible for maintaining the database of names registered within the TLDs they administer. The registry receives registration information from each domain name registrar authorized to assign names in the corresponding TLD and publishes the information using a special service, the whois protocol.

In this context a domain name is sometimes referred to as a 'product' sold by domain name registrars. However, the rules of assignment specify that no legal ownership is conferred with such transactions, only the right of exclusive use and the authority to the name space. Once assigned, a domain name becomes part of the pool of registered domain names and is no longer available for use by anyone else. Colloquially, marketers incorrectly refer to domain names as "web addresses", however, a web address is actually a fully specified World-Wide Web resource locator, such as http://www.example.org, actually pointing to a web site.

New domain names are usually registered through the registrar for annual terms with a minimum of one year. The maximum length of prepaid registration is often 10 years, but varies depending on the policies of the sponsoring registry of the top-level domain under which registration is sought. Registration periods may be extended, usually at any time, until the end of a grace period after the registration expiration date.

Domain names may be transferred between parties or advertised for 'sale'. This is often called the "domain name aftermarket" (see below). After a domain name registration and the grace period expire, the domain name is either returned to the pool of available names, or receives special treatment by the registrars and could possibly end up in the 'aftermarket'.

Appraise Domain Names

Step1
Consider your domain's extension. The most valuable extension is .com, .net and .org come in second and third respectively. Country codes such as .ca can also be valuable to potential buyers.
Step2
Look at the length of your domain. Shorter domain names are more valuable than longer ones, mostly because they are easier to remember.
Step3
Determine the popularity of the keywords in your domain. Single word domains have greater keyword popularity as they can have hundreds or even thousands of other related keywords which you can monetize.
Step4
Evaluate your domain's organic traffic flow. The average number of monthly visitors is the most important factor to consider as you appraise your domain name. It lets potential buyers see the potential revenue that you can generate with your domain.
Step5
Assess the quantity and quality of your domain's back links. A large number of relevant back links pointing to your domain make it highly marketable.
Step6
Project your domain's future relevance and profit potential. As time passes, new words or phrases come into play. If your domain has the potential to fit into these new niches it will increase in value.