Domain name

In computer networking, a domain name is a name given to a collection of network devices that belong to a domain which is an administrative space managed according to some common characteristics of the members. For example, the computers of a corporate network running Windows NT services are said to belong to a domain (NT domain). In particular, the term domain name is best known in connection with the Internet where it describes the regions of administrative authority within the Domain Name System, the facility to locate resources on the Internet. This article is about Internet domain names.

Internet domain names are used in a variety of contexts for identification, reference, and access to Internet resources. They can appear as components of Web sites' Uniform Resource Locators (URL, 'Web-address'), e.g. www.wikipedia.org, electronic mail (e-mail) addresses after the customary '@' separator from the user's name, or as any other part of a syntax that describes an access method to a device or service in an IP network.

Domain names are created out of a naming space and methodology that was first defined by Paul Mockapetris in IETF publication RFC 882and RFC 883 (1983) and used in the first expansion of the ARPANET, a predecessor of today's Internet. The model prescribes a tree-like structure of named nodes starting from an unnamed root node (cf. DNS root zone) that was only designated by a full stop (period, dot, "."). The complete domain name of each node is the string of names of nodes leading to the root node, each separated by a dot. The sequence is written from left to right with increasing order of scope, e.g., node-d.node-c.node-b.node-a. When the full name path of a node is specified, the domain name is said to be fully-qualified (cf. Fully qualified domain name). This condition is often, particularly in the technical aspects of DNS), indicated explicitly by appending a dot at the end of the name (to indicate the root domain).

The DNS methodology confers a unique name to every resource or service participating in the domain name system. This name is referred to as the domain name of a device or Internet host. However, not all nodes in the tree system denote a specific device, rather they are parent labels of an entire collection of subordinate nodes. Such nodes are the domains of the Internet. They represent the spaces of autonomy that are delegated by a group of service providers, called domain name registrars.

These registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), the organization charged with overseeing the name and number systems of the Internet. In addition to IANA, each top-level domain (TLD) is maintained and serviced technically by a sponsoring organization, the TLD Registry. The registry is responsible for maintaining the database of names registered within the TLDs they administer. The registry receives registration information from each domain name registrar authorized to assign names in the corresponding TLD and publishes the information using a special service, the whois protocol.

In this context a domain name is sometimes referred to as a 'product' sold by domain name registrars. However, the rules of assignment specify that no legal ownership is conferred with such transactions, only the right of exclusive use and the authority to the name space. Once assigned, a domain name becomes part of the pool of registered domain names and is no longer available for use by anyone else. Colloquially, marketers incorrectly refer to domain names as "web addresses", however, a web address is actually a fully specified World-Wide Web resource locator, such as http://www.example.org, actually pointing to a web site.

New domain names are usually registered through the registrar for annual terms with a minimum of one year. The maximum length of prepaid registration is often 10 years, but varies depending on the policies of the sponsoring registry of the top-level domain under which registration is sought. Registration periods may be extended, usually at any time, until the end of a grace period after the registration expiration date.

Domain names may be transferred between parties or advertised for 'sale'. This is often called the "domain name aftermarket" (see below). After a domain name registration and the grace period expire, the domain name is either returned to the pool of available names, or receives special treatment by the registrars and could possibly end up in the 'aftermarket'.

Appraise Domain Names

Step1

Consider your domain's extension. The most valuable extension is .com, .net and .org come in second and third respectively. Country codes such as .ca can also be valuable to potential buyers.

Step2

Look at the length of your domain. Shorter domain names are more valuable than longer ones, mostly because they are easier to remember.

Step3

Determine the popularity of the keywords in your domain. Single word domains have greater keyword popularity as they can have hundreds or even thousands of other related keywords which you can monetize.

Step4

Evaluate your domain's organic traffic flow. The average number of monthly visitors is the most important factor to consider as you appraise your domain name. It lets potential buyers see the potential revenue that you can generate with your domain.

Step5

Assess the quantity and quality of your domain's back links. A large number of relevant back links pointing to your domain make it highly marketable.

Step6

Project your domain's future relevance and profit potential. As time passes, new words or phrases come into play. If your domain has the potential to fit into these new niches it will increase in value.

Create A Successful Landing Page

Step1

1. People who surf the Internet are looking for information. When they land on your page give them what they are looking for. Free information on your landing page, that is pertinent to your site, is something the visitor will provide their name and email for.

Step2

2. Do not make a hard sale. Provide just enough information so the visitor is sure you know what you are talking about and wants more. This is a marketing landing page, the sales comes in after they provide you with their information.

Present the information professionally, without unnecessary words and graphics. Remember, a referral statement about how your product helped another individual used your product speaks volumes.

Step3

3. To get the best landing page conversion there should not be any other links on your page except the opt-in sign-up form. Any other link will lead the visitor away from the main purpose of the landing page - leaving their contact information.

Step4

4. Throughout the sales letter remind the visitor about the value of the 'free' information you are offering. As an extra incentive offer an additional bonus that will provide subsequent information about your topic on your landing page. Continue to encourage them to leave their contact information and to 'white list' your email so they receive the information.

For landing page testing try offering the bonus as a way of optimizing your site as one landing page and one without the bonus. See which one provides the greatest conversions.

create a free webpage without ads

Step1

Go to http://sites.google.com and create an account with a login name and password.

Step2

Log in to your account and click the "Create a Site" button.

Step3

You can choose from a large variety of templates to best suit your needs. Enter your site's name and description. Specify if the site is public or private (only those you specify and view it).

Step4

Once your site is created, click edit to begin entering content. You can add calendars, files, photo slideshows, and more!

Types of websites

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Software System

Software systems
There is a wide range of software systems, such as Java Server Pages (JSP), the PHP and Perl programming languages, Active Server Pages (ASP) and ColdFusion (CFM) that are available to generate dynamic Web systems and dynamic sites. Sites may also include content that is retrieved from one or more databases or by using XML-based technologies such as RSS.
Static content may also be dynamically generated either periodically, or if certain conditions for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic engine on a per-user or per-connection basis.
Plugins are available to expand the features and abilities of Web browsers, which use them to show active content, such as Flash, Shockwave or applets written in Java. Dynamic HTML also provides for user interactivity and realtime element updating within Web pages (i.e., pages don't have to be loaded or reloaded to effect any changes), mainly using the DOM and JavaScript, support which is built-in to most modern Web browsers.
website
Turning a website into an income source is a common practice for web-developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below.
1. Content based sites
Some websites derive revenue by selling advertising space on the site (see contextual ads).
2. Product or service based sites
Some websites derive revenue by offering products or services. In the case of e-commerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web.
Guides have been published which explain how to create a variety of types of websites including those in both the above categories. See the links at the bottom of this page.
Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income

Website

A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.
A Web page is a document, typically written in HTML, that is almost always accessible via HTTP, a protocol that transfers information from the Web server to display in the user's Web browser.
All publicly accessible websites are seen collectively as constituting the "World Wide Web".
The pages of websites can usually be accessed from a common root URL called the homepage, and usually reside on the same physical server. The URLs of the pages organize them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the sites.
Some websites require a subscription to access some or all of their content. Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites providing real-time stock market data.
Organized by function a website may be
a personal website
a commercial website
a government website
a non-profit organization website
It could be the work of an individual, a business or other organization and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred.
Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as an user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptop computers, PDAs and cell phones.
A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these system and that retrieves and delivers the Web pages in response to requests from the website users. Apache is the most commonly used Web server software (according to Netcraft statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.